CLIENT: Manifattura Tabacchi, Florence



Born in 1981 in Italy, Nic Bello is a branded content director, a Tv personality, an influencer and a viral videos expert. His style is unconventional, characterized by a strong sense of humor and a predilection for paradoxical.

He graduates in Architecture but, characterized by a great inventiveness and a good dose of humor, starts to create viral videos that obtain a big web success in no time. He specializes in comic subjects and with some friends, creates a Myspace page “Bugstv” where they write, perform and produce contents for comedy gags.

He soon gets noticed by “Le Iene” TV show, a TV program of satirical provocations of Italian and international current events and since then, he signes his collaboration with them.

In 2012, a tvc for a Non-Profit Organization "Il ponte del sorriso" by Saatchi & Saatchi, Nic plays the character of a cruel man casting children. The operation is a success and wins the Mediamici Award for the best media message in support of children.

He carries on his studies at St. Martin in London and then at UCLA University in Los Angeles, where he lives for some years and where he startes a brilliant career in the entertainment industry. In the States Nic is in fact considered a real expert in making viral videos and in 2014 he begins his collaboration with production company Mechaniks in L.A, and realizes numerous web-series among which the recent “The Fleas and Ticks Cat” which sees him as author, director and actor.

His YouTube Channel, Nic and Pancho, has more than 75,000 subscribers and his first video, “Yoga time with A cute chihuahua”, yoga exercises with his loyal dog Pancho, reaches more than 5 million views and is invited in Beijing as guest in one of the most important Chinese television show, My Oscar.

More than 200 contents made on YouTube, among which the popular “Why chihuahuas don’t run in the snow” with over 6 million views, make him to be selected among the 35 most growing channels in the USA and becomes part of “YouTube Nextup” program, where YouTube itself offers a 5 days camp and a money prize in support of the channel.

In 2015, he creates the successful web series: “Cinzia your skin friend”. The project receives numerous advertisement prizes, a gold at ADCE, silver and bronze at ADCI, sapphire and emerald at Cristal, silver and bronze at Epica, gold at the Key Award, bronze at the Eurobeast and was selected at the Cannes Lions Festival as best spot in the promo and activation category.In 2016 he specializes on VR-Video and realizes 6 short films in 360°, using some technical equipment from the YouTube studios, with whom he begins a partnership for the creation of contents.

Nic Bello has written and directed some short films, among which “Buzz”, filmed in the California desert, that recently received 2 awards and 5 nominations at international movie festivals such as: Festivals of Hollywood Screening, Shift, Cinemafantastique, Short to the Point, Jersey Shore, Soo, and Tucson Terrorfest.