JJKeith launched his career in the world of film after graduating from Edinburgh University with an MA in film studies. He directed three short films, all of which were highly acclaimed on the festival circuit and subsequently broadcasted. JJ's second short film'Holiday Romance' was nominated for an Oscar (Live Action Short) and went on to win 'Best Short Film' at the Hollywood Film Festival.
Following a stint in TV drama, JJ turned his attention to commercials. Before long JJ's ability to combine the sensitivities of a visual style with a lightness of performance and great huomur.
He has worked on large campaigns for major brands such as Guinness, Vodafone,Sainsbury's Gossard, Boots, Heinz, Mars, BT. JJKeith, was highlighted as „Director to watch“ by Boards Magazine. Having directed several spots for 118 118, JJ's Honda 'Cog Spoof' picked up a number of awards from golds (Creative Circle and the BTAA) to a Silver at Cannes and a Bronze at “The One Show“. Respectively his work for Guinness extra cold has also been celebrated at Cannes, Creative Circle, the BTA and the APA50.
JJKeith has created a style that is distinct yet versatile, showing a flare for both the visual approach and subtly observed performance and comedy.
He’s British and lives in London.