After earning his diploma at Genova’s Art School,he obtains a degree at the European Institute of Desig. From 1988 to 2001 he works for McCann, Saatchi&Saatchi (Milan and London), Tonic, Roncaglia & Wijklander and Red Cell (in the last two agencies as Creative Director).
His experience as Director begins in 2001 and his long time passion for cinema and music have led him to work with notables such as: Michelangelo Antonioni, Pat Metheny, Nirvana, Mauro Pagani, Fabrizio de Andrè, Renato Zero and Delmar Brown.
He has shot for many international clients such as Renault, Heineken, Bank Med, Du, Mc Donalds, Stimorol, Mastercard, P&G, Asia Cell, Leroy Merlin, Unilever and Volvo, just to name a few and some of his commercials have won prestigious awards.
In 2004 he directed his first short movie “Radiopanico” and, in 2006, “Scirocco” (short movie produced by Discovery Channel London). Both short films earned him top honours at major national and international film festivals. In 2006 he wrote and directed the pilot for the TV-Series “Incubi Quotidiani”. From 2008 to 2011 he signed an exclusive and moved to Athens working on clients like Vodafone, Delta and Cyprus Bank.
In May 2014 Gigi debut with his first Theatrical Script and it is a Sold Out Show!
Gigi has a unique ability to turn the mundane into something special, with his keen eye for casting and story telling.His style is quirky comedy.
Actually he’s working on his Tv-Series script. Gigi is based in Milan and works worldwide.
SOME ADV AWARDS
5 Bronze and 1 Silver Lion @ Cannes Advertising Festival / 2 gold @ PIAF / 2 Silver and 1 Bronze @ Clio Awards / 1 Gold @ Cresta Awards / 3 Gold 4 Silver 1 Bronze @ IF / 1 Gold @ EuroBest / 2 Gold @ Grand Prix